Summit FanHub
Overview
I designed a desktop website prototype for Willow Haven Bed & Breakfast, a boutique stay in Asheville, North Carolina. The goal was to create a clear, welcoming, and accessible digital experience that reflects the warmth of the brand while making it easy for users to explore rooms and book confidently.
The Problem
Existing sports platforms can feel impersonal, cluttered, or overwhelming. Fans often struggle to:
Meaningfully engage with other fans
Find centralized content and updates
Participate in discussions without negative or unmoderated interactions
This creates a disconnected experience and limits community-building opportunities.
Role: UX Designer
Tools: Figma
Timeline: May 2025 - June 2025
Focus: Community engagement, accessibility, and intuitive interaction
The Users
This design focuses on:
Highly engaged fans looking to connect and participate
New fans who need guidance and easy onboarding
Users seeking safe, moderated spaces for interaction
These users value accessibility, simplicity, and a strong sense of community.
Design Approach
1. Community-First Experience
The platform was designed to feel like a space “by fans, for fans”:
Fan Spotlight feature highlights active community members
Forums, polls, and media sharing encourage participation
Live chat allows real-time engagement during games
3. Clear Navigation & Structure
The site uses a structured mobile-first layout:
Persistent navigation menu for easy access
Clearly grouped sections (Community, Match Center, Media Hub)
Simple, scannable layouts for quick interaction
2. Guided Onboarding
To support new users:
A New Fan Guide introduces key features and next steps
Optional login allows users to explore before committing
Volleyball 101 section helps users learn the sport
This reduces friction and encourages early engagement.
4. Safety & Moderation
To address common issues in fan platforms:
Users must log in to post or interact deeply
Content is tied to user accounts for accountability
Reporting tools allow users to flag inappropriate behavior
This creates a safer and more respectful environment.
Outcome
The final prototype creates an engaging and accessible fan experience that:
Encourages active participation and community-building
Supports both new and experienced fans
Provides multiple ways to interact with content and each other
Reflection
This project strengthened my ability to design for community-driven experiences. I learned how thoughtful UX decisions—like guided onboarding and moderation tools—can significantly improve user engagement and create a more inclusive digital space.